Performance Marketing · Corporate Restructuring

Where marketing
meets transformation

Performance marketing and corporate restructuring for the gaming and digital industry. Since 2011, we help companies scale profitably; and reshape how they operate.

Start a conversation →
What we do
Core

Performance Marketing

Data-driven campaigns across Meta, Google, TikTok, and programmatic channels. Specialized in ROI-positive user acquisition at scale.

Transformation

Company Restructuring

We restructure gaming and digital companies end-to-end. From team setup and operations to go-to-market strategy and P&L optimization.

Assessment

Marketing Audits

Comprehensive evaluation of your current setup. Actionable insights, not slide decks. Honest assessment, clear roadmap.

Selected clients
Axel Springer Ubisoft Kolibri Games Whow Games Xyrality Playa Games
Founder
Viktor Pulz
Founder & Managing Director

Started programming browser games at 15, became Head of Marketing at Upjers at 20, and hasn't slowed down since. Founded OGLabs in 2011 as a one-person operation. Built and exited twice: Newsslash (Netflix / VoD news portal, sold 2021) and Crayon Games (venture-backed, with investors including Heiko Hubertz and BLN Capital, among others, sold to Youre Family 2024). Since June 2024, CEO of Travian Games.